E-commerce or electronic commerce consists primarily of distributing, buying, selling, marketing and servicing of products or services over electronic systems such as the Internet. It can involve electronic funds transfer, supply chain management, online marketing, online transaction processing, automated inventory management systems and automated data collection systems.

Gone are the days, when Internet browsing was used only for information gathering and checking emails. With the advent of broadband and many new technologies, the Internet community is growing. More and more business houses as well as individuals are switching to internet based transactions for their day to day requirements.

Buying and selling through a website is getting popular and reliable. By upgrading to electronic Commerce or Ecommerce you ensure that your company's information and sales channels are available to your customers 24 hours a day, throughout the year. This gives you increased sales and global presence, not to mention less paperwork and easy access of your product information to a much larger target audience. By switching to e-commerce solutions you also ensure instant payment collection and customer support facilities.

What products/services are suited for e-commerce?

Certain products/services appear more suitable for online sales; others remain more suitable for offline sales.

The ideal products/services for the Internet are digital products, such as music, video, photography, software or information related services, such as consulting, education or communication. Products with high value-to-weight ratio are also good for the Web. They usually involve items, which can fit through a standard letterbox, such as CDs, DVDs, art, books or magazines, and high-tech electronics.

Products unsuitable for e-commerce include products that have a low value-to-weight ratio, products that have a smell, taste, or touch component, and products that need trial fittings - most notably clothing. Nonetheless, some companies have had success delivering groceries and clothing through the Internet.

How can I benefit from e-commerce?

Many major companies, such as Nike, Adidas, Future Shop, Sears, and other major retailers all offer their products online. Their mindset is that this offers quick, easy, and efficient service. Providing fast and efficient service leads to a competitive advantage, and presents the opportunity to reach out to a larger target market. With the expansion of the Internet and a greater thirst for information and knowledge, global competition is becoming fierce, so gaining a competitive advantage is vital to the global and domestic strategy of any firm.

Services we offer:

Reality Software provides e-commerce website development services. We know how to make a business successful on the Internet and will help your business be successful on the Web as well. The e-commerce solutions we can develop for you will have the following advantages:

We provide e-Commerce solutions that will fit well with company's goals thereby enhancing your productivity with little or no maintenance. Whether your business is a start-up or an established firm, we can help you acquire an innovative and flexible approach in elaborating e-commerce goals and solutions.

We offer a number of easy to integrate e-Commerce features for your website:-

• E-Shopping cart
• E-Malls
• E-Auctions
• Secure Payment Gateways
• Web portal in php or asp
• Dynamic web design with Database solution
• Portal Solutions
• Strategic Planning
• e-commerce Catalog Design
• B2B commerce, Business to Business portal
• B2C commerce
• Customer care packages
• Content management across the enterprise